Monday, August 6, 2018

Ecommerce product images editing (Amazon) [Lesson 46]


Watch on YouTube:
In this video, I showed Ecommerce product images editing (Amazon). I mainly focused on Amazon.com product images requirements and pointed out what one should follow to fulfill amazon product images requirements.

Best practices for amazon product images editing:
- 2000px square image
- Cropped tight to the product (85% or more of the image frame)
- Save for web as JPEG
- Save it as Srgb color space.

Amazon Site Standards for Product Images:
amzn.to/2kVRpOo

From this lesson, you will learn How to do Ecommerce product images editing (Amazon).

This lesson, Ecommerce product images editing (Amazon) [Lesson 46] is in 2 versions as always. You can either watch the English or the Bangla version.

Subscribe to this channel from here:
www.youtube.com/rakibul2010islam

Source of images:
- Product:
Photo by cuncon from Pixabay
pixabay.com/en/camera-dslr-photo-digital-1721373/

-Background:
Photo by Joanna Kosinska on Unsplash
unsplash.com/photos/RE-8WswW95o

-Amazon logo credit:
By Amazon.com Inc. (It can be found here) [Public domain], via Wikimedia Commons

English Subtitle:Hello viewers! I am Rakib. In this project, I will show you ecommerce product images editing. Mainly I will focus on amazon.com product image requirements. If you follow these requirements and learn editing for Amazon.com then you will be able to apply the same technique for other ecommerce websites. You may just need to change the values or some points based on that particular ecommerce site. Amazon asks different versions for product images but we will only learn the main product image editing in this project. For product images approval there are some guidelines but we will not study them here. Rather we will see how we can fulfill the requirements following some of the best practices. Here I have mentioned 5 points. And we will edit the image based on these points. The first point is: It should be a square image of 2000 pixels. And the second point is: It should be cropped tight to the product. You can see some space on the left-right and up-down sides. These areas should be cropped and the borders will be very close to the product. The next one is: A pure white background. We have to remove the existing background to change it into a pure white background. If you ever see a requirement 255-white that means exactly the same thing which is a pure white background. After that we have to save it as a web optimized JPEG format. And finally the color space will be Srgb. So let's begin. First we will crop it into a 2000 pixels square image. Let's uncheck this layer. So, before we do the cropping let's see the current image size from here. You can see the Width is 4288 pixels and the Height is 2848 pixels. We have to turn these into 2000 X 2000 pixels. And here the resolution is 300 pixels/inch. So, let's select the crop tool from here. Here you can see The 'Original Ratio' is selected and we will select W X H X Resolution. And now we will input the values. 2000px Width, 2000px Height. Make sure you put the units as well. And the resolution will be 300 pixels/inch as it is the resolution of the main image. And now you can see the 2000 pixels square box here. We also have to crop these extra spaces surrounding the product. To do that we will hold Shift and drag from the corner. I think we don't need to crop any more space because the product is covering more than 85% of the canvas considering the left and right side. But there is still more space above and below the product. And this space should be there as it is not a perfect square image. Now we will press Enter. And if we see the image size you can see it's a perfect 2000 pixels square image and the resolution is 300. As you can see we have completed the first 2 points and now we have to make it a pure white background. To do that we have to erase the existing background. To make selection let's select the Pen tool from here and start clipping path. Path clipping is completed. Now we will press Ctrl+Enter to make selection. Now we will select this layer and click here to hide the background. Double click here to add some feather. We don't need to add a white background. When we will save it to JPEG format then a white background will be added automatically. But before we save it as a JPEG we will keep a copy of PNG version in case we need a transparent version later. We can simply save it as a PNG format or we can go to:File/Export/Save for web and save a copy as PNG-24. Now we have to save it as a web optimized JPEG and the color space will be Srgb. To do that we will go to: File/Export/Save for web(Legacy) The keyboard shortcut is: Ctrl+Alt+Shift+S For previous Photoshop versions you will find this Save for Web option somewhere in here. But for this version it is inside the 'Export'. Now from here we will set the preset as JPEG Medium. When you are in the Optimized tab you can see the final file size here. When the quality is Medium the file size is 170 kb. And for website faster loading if you want to reduce the file size then you can set a lower Quality value here and  select this 2-Up tab to see the difference between the original and final file side by side. Like if we set the value 20 then you can see the result here. As both of these are almost the same so we can keep it. So in this way, we can upload a lower sized file to the website maintaining the image quality. So here we can save this image as 140.7 kb. I recommend you to save the images as JPEG Medium for most of the images. Make sure this Optimized and Convert to sRGB are checked. Now we will click save which is below from here. And here is an option Preview. By clicking it you can see the image preview in your browser. Let's click save. Here we will add a character 'e' and click save. Let's save it normally as well to see the difference. Now you can see the web optimized one is 141 kb and the normal one is 357 kb. So basically web optimization is getting the lowest possible file size maintaining a fair image quality. So in this way, maintaining these 5 best practices you can prepare images for Amazon.com and also following this technique with some modifications or following requirements or guidelines of a different ecommerce site you can prepare the images for that site too. So that's pretty much it. If you like this video then you can give a thumbs up and share it. And to get more videos you can subscribe to this channel. See you in the next project. Thanks for watching.

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